Successful FB Event Creation

When creating online Facebook events for productions at Crush, there are a few things we strongly recommend:  both to enhance your chance of success and to alleviate excess questions directed to staff.  A few simple additions and clarifications will help immensely!

Facebook events are 'scraped' by other event websites, often only copying the 'About' text and the set date/time/location.  To make sure that both Facebook users and any place else your event might appear, here are some easy points to consider:

Be descriptive.  The 'about' section of your event should include ALL information including:

• Full description of the event:  what's happening and why
• The date & time of the event:  include doors & start times, and if possible, the end time or length of event
• The location:  seems like a no brainer, but include the full street address of Crush (even a map link!)
• Ticket links/admission price:  Even if Facebook offers you a spot to enter your ticket link, include it in the 'about' section of the event for ease of use AND also include the ticket prices.  Users who click a ticket link, then click, get info, then find the ticket prices are considerable less likely to purchase.  Make it easy for them.
• Producer Contact Information:  bartenders and staff in house often won't have all the information to help sell your event, so be sure to include the best way to contact you with questions.

Be accurate.  If your event has a set time which doors open, use that time for the "start" time on Facebook.  You can ensure that folks who'd like to attend can plan to arrive early, and it makes it easy on Crush staff who may not be fully versed on event information.

Add Crush as a co-host.  This automatically adds your event to Crush's Event tab on Facebook - we will not edit or post on your behalf, this just ensures that we can promote your event.  You must then SEND a finalized Facebook event link to events@crushbar.com so that we can add the event to our website calendar.

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Here is an example of a fully-executed Facebook event that hits all the points above

1 - be sure to make this time the door time NOT the start time.  We use this information to schedule staff, and it tells people what time to get to the venue... you don't want them arriving as your show/event starts and want to give them time to get drinks/food and find their seats.
2 - be generous - add a little extra time to give yourself room

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• Choose your category
  In the description, write a clear message explaining what your event is, who is in it, what your audience should expect.
  

• ∙ Include the SIX big points in the description of the event:
  Event title
  
• Link to the event
  
• Date and door/start times
• location - PLEASE include "21 & over"
• ticket price (AND link) & door price
  
• 
  
• and contact info
• Including keywords helps people find your event

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Even if you add your ticketing link here, include it in the body of your event description as well.

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* If you create your event using a Facebook Page and make Crush the location of the event, Facebook will offer you the choice to make Crush a co-host.  Please do, or if not offered the chance, you can add it in this section.

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The process of event creation to Crush promotion has five steps:
1.  Producer creates Facebook Event using a Facebook Page, making Crush a co-host.
               -=  If event is created by a Facebook profile, skip to step 3
2.  Crush accepts co-host request, which adds event to our Facebook Page's Events tab automatically
3.  Producer emails Facebook event link to events@crushbar.com, Crush then manually adds event to Crush's online website calendar.
4.  Producer creates poster using Crush guidelines, emailing digital copy to posters@crushbar.com
5.  Poster is printed and posted in-house.  Producer is welcome to print and drop off posters as well.

Importance in order of promotional traffic:

1. Facebook Events tab - 80%
   
2. Crush website calendar - 15%
   
3. In-house Poster - 5%